Client Case Study

Joni Tabbiner of J. Tabbiner Consulting


From a 30-year cycle of burnout and business resentment to claiming her worth, valuing her time, prioritizing her health, and for the first time, achieving her goals without burnout.


Joni Tabbiner is the owner of J. Tabbiner Consulting. She is an inner wellness expert who helps women entrepreneurs realize, and create from, their authentic selves.

“Before working with Nadine and Derek, my business came at a great cost to me. I was caught in a 30-year cycle of burnout — going really hard at it, burning out, getting fed up and stopping, getting excited and drawn back in, and burning out again.

“It was arduous and exhausting. I didn’t know how to get out of the cycle and got resentful of my business. It was torturing me and I seriously considered throwing in the towel. I was on the fence of staying in business or not and wanted to properly investigate the question and make a decision.

I'm proud I said yes to the coaching and took the plunge. It took a lot of courage to invest in myself. My whole life is completely different now.”

Client Goals


To get clear and decide whether or not to stay in business.

To learn time mastery and stop marketing by social media.

To claim her self-worth and increase the value of her work.


“Nadine had seen me teach and be in my zone of genius. She asked me, ‘Why are you thinking of stopping? What you do is such an important gift to you and the world. You can’t stop doing this work. You need to elevate this. I believe in you. We can make this as good for you as it is for those you serve.’

I couldn't see it because I was in the woods and it took somebody from outside of that forest to look in and say, ‘You don't belong in that forest. You belong in your own forest.’ Nadine saw how to make this work and showed it to me. Nadine was confident in me and I believed her. Now, my whole life has changed.”

Ascend Solutions

We used our proprietary Time Mastery Method™ with Joni Tabbiner and can do this with you, too:

01. Get clear about what you want, next.

We started with a strategy day to help her confidently identify and clearly articulate what she really wants. She was so chained to her business that she had lost touch with what wanted, what TRUE success looks like for her. We uncovered her goals and dreams for each of the 4 Pillars of Time Mastery™: her life, her relationships, her business and her team. Then, we got to work by helping her turn her goals and dreams into her reality.

02. Reimagine and redesign your time and energy.

We wove her goals and dreams into the fabric of her business and life, and created her unique Entrepreneurial Time Rhythm. We custom designed her calendar with what lights her up, gives her energy and brings her joy, both at work and outside of it. She made confident, deliberate decisions about her time, in a way that created MORE time. We supported her to build the supporting structures and systems needed inside of her business. This is where Business With Breathing Room started to become a reality.

03. Take brave action to create what you want.

We gave her ongoing coaching and accountability support to successfully implement the changes in her schedule, operations, team and leadership. As she witnessed tangible evidence that her vision was becoming a reality, she took further brave actions. Using our Ridgewalk Decision-Making System, she rewired her mind to masterfully make bold decisions, have challenging conversations with poise, and confidently lead her team..

“What surprised me the most about working with Nadine and Derek was the depth of caring and heart they bring to it. They know that in order for me to have a successful business, I need to feel good in my life.

I expected to be hiring professional business coaches — and of course they are at the top of their craft as professional business coaches. And they inspired, encouraged and reassured me from a real base of caring and that I did not expect. They really care about me, my life, my family, my children and my world. There are a lot of business models out there to help you create a successful business, but at what cost to your health and relationships?”

Client Results


To get clear and decide whether or not to stay in business.

“I had invested in other things in my business, but never put the money towards ME. My first breakthrough was making the decision to work with Nadine and Derek.

They helped me see that if nothing changes, nothing changes. If I kept going the way I was going, I was going to end up with inevitably the same results. 

Taking a different pathway meant the first thing I needed to do was put my feet on a different pathway and claim it. 

Once I made the commitment and spent the money, I was actually off the fence and claimed my worth

I am now totally financially independent after 20 years of being reliant on a male partner. That is one of my bravest, boldest accomplishments, and it didn't take that long. It was in the first six months of working with Nadine and Derek.”

To learn time mastery and stop marketing by social media.

“Implicit in Nadine and Derek helping me to realize my value translates over into how I spend my time. Now I highly value myself and want to look after myself. I make sure I’ve got the time and space in my life and in my calendar for the practices that I know I need to stay sane and be healthy.

The hard skills around time mastery are very necessary for me because without being able to have mastery over my time, I run the risk of burnout again. 

I dislike social media and thought I was stuck having to use it to grow my business. Nadine and Derek taught me how to make private invitations. This has been game-changing.

I now go to bed at night knowing I'm doing exactly what I'm meant to be doing. I am changing lives every day. Before working with Nadine and Derek, I just about lost it all.”

To claim her self-worth and increase the value of her work.

“We had a couple of really powerful strategy days together where Nadine and Derek helped me claim my value

They took me through a methodology on a white board to look at all the achievements that I had made in my life, all the training that I had taken, and all the experiences that I had created for other people.

It wasn’t just feelings or opinions. It was an undeniable, factual accounting of everything that I've accomplished in my field of work.

When I looked at all that I’ve accomplished, I couldn’t deny myself of claiming my worth and increasing the price of my services. 

They continue to use that methodology to keep reminding me of my expertise. 

They are both very accomplished business people in their own ways. They call out what they see.”

Nadine & Derek’s Superpowers

“There is no problem or challenge that Nadine gets flustered by.

Nadine is a master business coach. She always puts me first, cares about me as a person primarily and then helps me to bring my heart and who I am into my business. She has an organic, intuitive way of doing business and hard skills like time mastery. There's a flow to everything she does and she uses systems to guide her that she’s developed over the last 30 years.”

“Derek is very pragmatic and to the point, with a lot of hard business skills in sales and team management.

When he listens, he listens below what's being said, takes his time and then comes back with something in one or two sentences. He cuts straight through and offers a different way of thinking about it. And I’ll think ‘Damn you nailed it. That IS what's going on with me.’

Watch now

Joni Tabbiner, owner of J. Tabbiner Consulting, talks about her experience working with Nadine and Derek Nicholson of Ascend Leadership Co.

“If you’re considering working with Nadine and Derek, I would say, what are you waiting for?

“What are you willing to do to ensure that your one precious life is fully lived? We don't gain if we don't take risks. We stay in our little box and are suffocated. Think about where you invest your time and money. How many investments have you made because you need a new fleet of vans or you need to hire someone? When will you take that and put it into yourself? Put your time and money into you, you are worth it. Your one precious life is worth it.

At Ascend Leadership Co., Nadine and Derek Nicholson help powerhouse, high-earning entrepreneurs, founders, and CEOs to build a successful business AND a successful life at the same time

Using our signature Time Mastery Method™, we help clients to climb out of the “middle zone” of time stress and burnout, redesign their calendar, and leverage their team – so they can have better health, stronger relationships, enjoy work again, and make more money, all at once.

Our clients now live in complete integrity between what they SAY matters most and what they actually DO with their time. They create (seemingly) “Impossible Freedom” – being fully available for what matters most, experiencing spaciousness and flexibility in their schedule, and feeling truly present in their relationships – while also climbing to never-before-seen levels of business success.

Let’s have a coffee date and we’ll help realize your “someday” dreams, NOW.