For high-achieving, overworked entrepreneurs, founders, and CEOs who want (seemingly) impossible freedom.

Let’s help you climb out of the “middle zone” of time stress and burnout, redesign your calendar, and leverage your team.

So you can have a successful business and successful life at the same time.

The Time Mastery Method™ is here.

with Nadine & Derek Nicholson, Founders, Ascend Leadership Co.

The Time Mastery Method™ is a private, in-the-trenches coaching program that will help you have better health, stronger relationships, enjoy work again, and make more money, all at once.

You can’t solve a busy-ness problem by working harder or more.

We know you have the ability to create incredible results in business. You already have. You’re more successful than most and you know how to make money. But, success so far has come with a price.

Your time isn’t yours, you feel constantly pulled in multiple directions, and you’ve lost touch with how to enjoy the time you DO have (when you manage to steal some from your work).

This is what we call the “middle zone” of success.

It’s when an entrepreneur knows how to make money and is mostly confident in business, but feels like they’re failing in their personal life. They overwork in their business, find it hard to step away from work and are haunted by time scarcity, guilt, and feeling behind and spread-too-thin all at once.

If this is you, you’re not alone. We see this all the time.

But you can’t stay in the “middle zone” forever. No one can.

Your family needs you, you’re not getting any younger, and at the end of the day, you want to know that your life mattered – to your loved ones, friends, community, and mostly to you.

Simply put: You want to know how to grow your business without sacrificing your health, sleep or family time.

You want what we call “Impossible Freedom” where you are fully available for what matters most to you, experience spaciousness and flexibility in your schedule, and feel truly present in your relationships and most importantly with yourself – while also climbing to never-before-seen levels of business success.

This is the art and practice of Time Mastery™ – 

It means living in complete integrity between what you SAY you matters most and what you actually DO with your time. It means unapologetically putting what lights you up at the center of your calendar and experiencing more meaning, joy and wealth, because of it

(It all seems “Impossible” — but, it’s very possible).

Still, you can’t create it if you’re spending most of your time working.

That’s where we, and our Time Mastery Method™ comes in.


Hi, we’re Nadine and Derek Nicholson…

and we’re the co-founders and leaders of Ascend Leadership Co. where we help powerhouse, high-earning entrepreneurs, founders and CEOs learn how to be successful in business and successful in life, at the same time.


Gain “impossible freedom” 
using the Time Mastery Method™.

Boldly free up room for more LIFE (while climbing to never-before-seen levels of success in business.)

We understand your true time leaks.

There are usually three reasons why entrepreneurs feel time-strapped.

Do these sound familiar?

Time Guilt

You find yourself feeling GUILTY about how you’re spending your time no matter what you’re doing…

  • As a result, you’re left with no time or energy for the things that truly matter to you.

    This is a symptom of the Say/Do Gap™.

    The Say/Do Gap™ is the space between what you SAY you value and what you actually DO with your time.

    For example, if you say your health is important but it’s on the backburner, you may overcompensate by working harder instead of facing the lack of alignment between your SAY (values) and your DO (choices). Our work will help close your Say/Do Gaps™ so you’re living in alignment.

Overworking

You find yourself overworking, “hiding out” in the business, and operating out of fear – fear that the business might fall apart without you holding it all together.

  • If you’re taking care of your health and well-being, you feel guilty you’re not spending time with your family. If you’re spending time with your family, you feel guilty you’re not working and answering emails. If you’re working and answering emails, you feel guilty you’re not getting some exercise, and so on.

    This is a symptom of not being radically intentional with your time. When you work with us, we’ll craft a unique time system for you so you can kiss the time guilt goodbye.

Overthinking

You’re expending excess energy by overthinking work situations, struggling to find the “right” decisions, and worrying about what other people are thinking about you.

  • When you’re working, you tend to exhaust yourself doing tasks that drain you, or you avoid them altogether but use energy worrying about them!

    This is a symptom of not leading from your inner wisdom: you’re making up meaning, stories, and assumptions and wasting time overanalyzing. Together, we’ll help you find your inner, unwavering truth and take action from there. This will help you move forward with more clarity, more confidence and less stress.

Your calendar says everything about what you’re actually choosing to value.

Because in a year from now, your life can look wildly different. 

You can be a true Time Master where you experience better health, stronger relationships, and more business revenue, all at once.

And, after working with hundreds of clients to help them free up 10+ hours a week and 2-10X their business revenue, we can guarantee it’s 100% possible for you too.

Everything seems “impossible,” until it’s real.

The Time Mastery Method™ is a private, in-the-trenches coaching program that will help you have better health, stronger relationships, enjoy work again, and make more money, all at once.

Here’s what our clients typically accomplish as a result of working with us, and you can too –

Reclaim your calendar and make clear, deliberate decisions about your time that keep you lit up, renewed and prioritized.

Reduce your working hours, take the most time off ever, and confidently step away to unplug and recharge without guilt.

Confidently build and lead a united team who are engaged in your vision and free you up from the tasks you shouldn’t be doing.

Rewire your mind to make confident decisions with precision and deliver challenging conversations with clarity and boldness.

Hit new levels of growth, revenue and results with 10X more ease than it took to get you here.

Successfully sell and deliver higher-end services and build dream client relationships that lead to more warm referrals.

You’ll have time to enjoy the activities that give you energy and make you feel fully alive, like…

✔ Guilt-free, unplugged vacations

✔ Work-free weekends to spend with friends and family

✔ Being outside in nature

✔ Hiking, walking, biking, skiing and golfing

✔ Exercise, athletics and adventure

✔ Listening to live music

✔ Creative self-expression

✔ Journaling, meditation, yoga, cooking, painting, and more…

AND, not only that, but we believe that it’s really important that what’s happening in your business really lights you up.

So the personal things that you discover you love can and will be integrated into your “work life” too.

feel fully alive…

  • “I’m accomplishing my goals without burnout for the first time in my life. I now have a time rhythm that keeps me rested, nurtured and prioritized.”

    - Joni Tabbiner, J. Tabbiner Consulting

  • “I knew something HAD to change and couldn’t continue as I was. Ascend helped me see it was ME on the backburner. Working with Nadine and Derek was seamless and I was excited to do the work. The changes were significant and fast. I now wake up feeling excited and lit up to do what I love.”

    - Katie Phillips, Tricon Solutions Inc.
    Member, Women Presidents Organization

  • “I now have more freedom and spaciousness than ever before – and my profits continue to increase. I rarely work after hours and have more time with my family. I’m a better human being, better wife, better mother, and better business owner. Every penny I spent on coaching with Nadine and Derek was 100% worth it.”

    - Jen Zagorsky, Bright HQ

  • New List Item“They cut through the sh*t and get right to the heart of it. This was one of the best decisions I’ve made. I would not be where I am today without this.”

    - Lisa Genovese, BottomLine Marketing
    Member, Women Presidents Organization

  • “Nadine and Derek are the masters of time and money. They have incredible business skills and take a stand for my success. I see them as business partners, not just coaches. I got my life back from working with them.”

    - Sarah Laughton

Wondering how our process works?

We’ll work with you over THREE PHASES.


Get clear about what you want, next.

  • Through a baseline quiz, we uncover your ‘middle zone’, the truth of where you are now, and get clarity on your #1 Say/Do Gap, the culprit keeping you in the ‘middle zone’ of ‘time scarcity’.

  • Discern the problems and challenges that we will solve together related to your time, team and sales. 

  • Tap into your inner wisdom for clarity on your ‘ascended possibility’ of what your best life looks like and see what you desire to create in the next 12 months. We call this your ‘Year of ‘Impossible Freedom’.

  • Create a sense of urgency for change and discover why NOW is the time to change and invest your time, energy and resources into creating the results you want.

Reimagine and redesign your time and energy.

  • Pinpoint your five driving values and assess how you’re spending your time to uncover your biggest energy gains and energy drains.

  • We identify your top client-facing, money-making work and what rejuvenates you physically, mentally and spiritually outside of business.

  • Then we reimagine your time, team and sales into a personalized Entrepreneurial Time Rhythm so you have better health, stronger relationships, and make more business revenue, all at once.

Take brave action to create what you want.

  • Using our Ridgewalk Decision Making System, identify the priority changes to free up 10+ hours a week and 2X-10X your revenue.

  • Learn how to curate, lead and leverage a United Team that is engaged in your vision, and frees you up so you can step away with more trust and confidence

  • Using our Empowered Selling System, master sincere relationship- building, impeccable follow-up and clear communication that develops sustainable client relationships. 

  • Take consistent action with accountability so you navigate common challenges with confidence, prevent yourself from falling backwards into the Say/Do Gap, and cultivate sustainable Time Mastery.

Program Features

Elevate Intensive Assessment

Once you’re onboarded and we’ve covered all the essential logistics of your program, you’ll do an eye-opening assessment of your time, team and sales. You’ll get more clear about what lights you up and makes you feel alive – and what drains your energy and causes you to feel depleted. You’ll gain a clearer understanding of the unwavering, guiding principles that will guide your actions and decisions going forward. And you’ll flesh out what you truly want and what “success” looks like for the next 12 months in all areas of your life and business.

Elevate Intensive VIP Day

In your first month of coaching, we’ll have a 5-hour strategy day. You will pinpoint your five highest values and get honest about where you are now, and what you want instead. You’ll assess your time, team and sales to uncover ‘low-hanging fruit’ for what will help you create more time and more money, simultaneously. You’ll learn how to have more time in your Natural Genius — so you can do more of what you love (both inside and outside of business) while leading your business to more financial growth. You’ll walk away with more clarity and confidence on your vision and priorities for the months ahead, and a support system to help you to successfully realize your vision.

Biweekly Private Coaching

Every second week, you’ll get coached at the highest level you’ve ever experienced by master-level coaches. We help you implement your goals, solve your needs, and navigate decisions and choices. We’ll coach you on your mindset, team leadership, selling and contract negotiations, operational decisions, hiring, change management, communications, and time mastery. You’ll walk away from each call motivated and committed to implement a two-week action plan so you know exactly what to focus on to move your business and life forward.

Unlimited Laser Coaching

You have ongoing access to unlimited, ad hoc, “real-time” coaching calls for time-sensitive opportunities and issues in between your biweekly private coaching calls. You can talk as much or as little as you want. We are literally in your back pocket! When you want a laser call, you’ll email or text us during our work hours, and we’ll hop on the phone with you within 24 hours.

Empowered Selling & Critical Conversation Support

We’ll help you attract higher quality clients, build more reciprocity with potential clients, and increase your close rate. When you get a new lead, we’ll have a strategy call first and then debrief afterwards. You can even record your sales conversations and we’ll give you constructive feedback on how to improve. We also will help you successfully prepare for any critical conversations like a difficult conversation with an employee or contractor, making a key job offer, working out a client challenge, etc.

Say/Do Gap Eradicator & Ridgewalk Decision-Making System

Your Say/Do Gaps — where you are sacrificing the wrong things — are the true source of time stress and guilt. It’s not your busy calendar or to-do list. You’ll learn our proprietary system to close the costly gaps between what matters and how you spend your time, so you step into fierce integrity with what truly matters to you, and feel more lit up and fully alive. We will also teach you how to rewire your mind away from the learned conditioning of fear, scarcity and “not enoughness” and learn how to make confident decisions with precision, self-trust and abundance.

Results & Next Steps Calls

You’ll have two calls dedicated to celebrating your wins and results. You’ll name and claim all your accomplishments, improvements, and all the ways you’ve moved forward. Then, you’ll get clear about the next exciting level of growth in your business and life, the barriers and obstacles that might trip you up, and the resources to help you be successful at the next level.

After our time together, you’ll be absolutely –


Lit up, with a spacious schedule, nourishing relationships, better health, more sleep, and more confidence.

A confident leader of your team, able to easily navigate all scenarios.

Working way less hours, making more money in your business, and having much more time for LIFE.


This is the power of The Time Mastery Method

In a year, you’ll be the true master of your time – present and enjoying every moment, with plenty of space away from work, while experiencing accelerated growth in your business.

  • “I was getting dangerously close to burnout. My sales were higher than ever, but my ability to deliver was crashing. After only 30 days with Ascend, I have a clear plan to cut my working hours in half, quadruple my revenue, hire up, and manage my time in a way that feels luxurious and spacious.”

    - Julie Cabezas, Copy Crimes

  • “My client relationships are stronger than ever and client results are off the charts. I doubled my revenue and brought in that revenue with more ease, spaciousness and joy. The impact of cultivating Nadine and Derek’s unique skill set has shifted my entire business and life.”

    - Alice Hong, Embodied Feminine Leadership

  • “Ascend helped me identify my genius and remodel my business to deliver only that. I now have absolute clarity and certainty about what matters most in my life, and am moving forward in a way that is BOTH personally and professionally satisfying.

    - Danielle Demers, Danielle Demers Consulting

  • “Nadine and Derek will show you how to realize your dreams in life and grow your business – without having to compromise your impact, integrity or well-being. If you want FREEDOM, this is it!”

    - Lisa Haggis, Realize Your Brand

  • “I was living my life through my business and putting my personal life on hold. I now wake up and think, ‘Yay, it’s morning. I love my life!’ Nadine and Derek are my trusted allies and advisors, on my team to take my vision forward with me. They make me stronger.”

    - Kirei Yasunori, Evolved Strength

This is not for you if…

✔ Overworking is working for you and you want to hang onto to this way of living and running your business

✔ You love the IDEA of changing, but you don’t really want to do the uncomfortable “work” required to make it happen

✔ It feels safer to keep doing what you’re doing, versus explore and create a new way of thinking and being

✔ You are not an action taker and don’t really want to follow through on what you say you want

✔ You’re focused on “going it alone” and not ready to let yourself be supported by expert coaches or a reliable team

✔ You’re addicted to living in a state of stress, filling your workday with disruptions, being on a treadmill, and having no free time

This is for you if…

✔ You’re a powerhouse, ambitious entrepreneur who’s ready to have more time off WHILE growing your revenue

✔ You KNOW it’s time to change – what you’re doing is not working and you can’t continue what you're doing

✔ You’re ready, motivated and willing to make the changes required to achieve your goals

✔ You love working in a personalized, high-end way, getting lots of direct support, insights, and feedback

✔ You want to be challenged to really step into the life and leadership you dream of – to work smarter, not harder

✔ You want to be supported by two human beings who will be 100% devoted to YOU, your values, your needs

Unlike many other programs out there, we are not on a pedestal teaching from a distance – we are IN THE TRENCHES with you.

We’ll be there to help you make decisions that are true for you, in real time. This isn’t a formulaic, cookie-cutter process because your experience of becoming a Time Master is uniquely yours. You won’t feel like you’re being taught, measured, and judged – instead you’ll be supported and championed

– like you finally have partners who understand you, and are there to help you fiercely manage your time and take a stand for what matters most to you.

We know that change isn’t easy – and we’ll be right there with you as you grow into a true Time Master.

We’ve dedicated our professional lives to helping powerhouse entrepreneurs prioritize what matters most because we know that our time is our most limited resource.

Time IS the new wealth. 

But uncovering your current habits with time, identifying the changes to make (both in yourself and in your business), and implementing all of the changes – 

It can be another overwhelming task on your to-do list… or… 

It can be an exciting adventure where you’re fully supported, championed, and held to the fire for what matters MOST to you in the most helpful ways.

If you’re ready to partner with us to create “impossible freedom” for yourself, we’ll get in the trenches with you to make it happen and never waver.

Are you ready to gain IMPOSSIBLE freedom using the Time Mastery Method™?

Nadine Nicholson is a Master Certified Coach and Time Mastery Expert, but around here we call her the Chief Possibility Officer and Time Architect.

The world’s leading expert in Time Mastery and powerful visionary behind the Time Mastery Method™, Nadine brings nearly 30 years of experience as an executive in corporate communications (where she ran teams of 100+) and as an entrepreneur building her 7-figure coaching business. As a Master Certified Coach with double degrees in PR and psychology and an Accredited Business Communicator, Nadine is a force of nature who calls clients up to their highest potential and helps them make clear, confident decisions at the speed of light. She’s a straight shooting truth teller with a deep connection to nature, particularly the Bow River, which she visits regularly. Nadine speaks on Time Mastery, breaking through the “Middle Zone of Success”, and overcoming the trap of the Say/Do Gap™ – inspiring entrepreneurs all over the world to live in complete integrity between what they SAY matters most and what they actually DO with their time. Nadine is a 100 Women to KNOW, recognized as one of the top female leaders across North America. She is an alumni of Harvard Business School and member of the Women Presidents Organization, a global collective for women presidents of privately held, multi-million dollar companies.

Nadine

Areas of Expertise: Time Mastery. Truth Telling. Inspired Action. Brave Communication. Mindset. Relationship-based Selling. Creating Possibility!


Derek

Derek Nicholson is an Internationally trained Leadership Coach and Team & Sales Expert, but we love to call him the Chief Simplicity Officer and Team Architect.

Truly the “secret weapon” behind the Time Mastery Method™, Derek brings 30 years of diverse business experience and a successful track record of managing complex operations, leading highly effective teams, and delivering solid business strategy. His experience spans service-based healthcare, energy firms, and entrepreneurial firms, supporting these businesses in building and motivating more efficient teams. Derek is certified in Change Management and Facilitation and has an analytical mind with a gift for simplifying the complex. Don’t be surprised by his calm wisdom and heart-centered nature, Derek is the stabilizing rock for many of Ascend’s clients. He’ll create a clear path through the confusion with doable, tactical solutions for building an empowered team that will take more off of your plate, so you can reclaim your time.

Areas of Expertise: United Team-Building. Relationship-Based Sales. Working Smarter. Critical Conversations.